Belch, A. Michael <br/><br/>
Advertising and promotion;  an integrated marketing communications perspective 

 - New York  McGraw-Hill  c2012 
 - xxxv,769p;  ill.; 
<br/><br/> includes subject index 
<br/><br/><label>ISBN: </label>9780071314404 
<br/><br/><label>LC Class. No.: </label>HF5823  / .B387 BEL