TY  - BOOK
AU  - Belch, E. George
AU  - Belch, Michael
TI  - ADVERTISING AND PROMOTION: an integrated marketing communication perspective
SN  - 9780071284400
AV  - HF5823 .B387 BEL
PY  - 2009///
CY  - Boston
PB  - McGraw-Hill
ER  -