Belch, E. George <br/><br/>
ADVERTISING AND PROMOTION;  an integrated marketing communication perspective 

 - 8th 
 - Boston  McGraw-Hill  c2009 
 - xxv, 838p;  ill.; 
<br/><br/><label>ISBN: </label>9780071284400 
<br/><br/><label>LC Class. No.: </label>HF5823  / .B387 BEL