TY  - BOOK
AU  - Wilmshurst,John
AU  - Mackay,Adrian
TI  - The fundamentals of advertising
SN  - 0750615621
AV  - HF5821 .W56 1999
U1  - 659.1 21
PY  - 1999///
CY  - Boston
PB  - Butterworth-Heinemann
KW  - Advertising
UR  - http://www.loc.gov/catdir/toc/els033/99037884.html
UR  - http://www.loc.gov/catdir/description/els033/99037884.html
ER  -