00747cam a22002174a 4500001000800000005001700008008004100025020001500066020001800081050002200099082001400121100002200135245007400157250001200231260004400243300004500287650001700332700002000349856007400369856008600443168681920250308140508.0990624s1999    maua     b    001 0 eng    a0750615621  a978075061562400aHF5821b.W56 199900a659.12211 aWilmshurst, John.14aThe fundamentals of advertising /cJohn Wilmshurst and Adrian Mackay.  a2nd ed.  aBoston :bButterworth-Heinemann,c1999.  axi, 384 p. :bill. (some col.) ;c24 cm. 0aAdvertising.1 aMackay, Adrian.413Table of contentsuhttp://www.loc.gov/catdir/toc/els033/99037884.html423Publisher descriptionuhttp://www.loc.gov/catdir/description/els033/99037884.html