Wilmshurst, John. <br/><br/>
The fundamentals of advertising / 
John Wilmshurst and Adrian Mackay. 
 - 2nd ed. 
 - Boston :  Butterworth-Heinemann,  1999. 
 - xi, 384 p. :  ill. (some col.) ;  24 cm. 
<br/><br/><label>ISBN: </label>0750615621 9780750615624 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.
<br/><br/><label>LC Class. No.: </label>HF5821  / .W56 1999 
<br/><br/><label>Dewey Class. No.: </label>659.1