Barker,J.Michael ed. <br/><br/>
Encyclopaedia of marketing 

 - Australia  Thomson and Learning  1999 
 - xiii,865p 
<br/><br/> index,table 
<br/><br/><label>ISBN: </label>9781861526359 
<br/><br/><label>LC Class. No.: </label>REF 5415 MAR  / 1