TY  - BOOK
AU  - Perreault William D., Jr. 
AU  - McCarthy E. Jerome
TI  - Applications in Basic Marketing: Clippings from the Popular Business Press
SN  - 9780072864717
AV  - HF5410 .A67 PER
PY  - 2005///
CY  - Boston
PB  - McGraw-Hill/Irwin
KW  - Marketing
ER  -