Perreault William D., Jr.  <br/><br/>
Applications in Basic Marketing:  Clippings from the Popular Business Press/ 
William D. Perreault , Jr. & E. Jerome McCarthy  
 - Boston  McGraw-Hill/Irwin  2005 
 - vii. 215p.   ill.  25.5 cm x 20.5 cm 
<br/><br/><label>ISBN: </label>9780072864717 
<br/><br/><label>Subjects--Topical Terms: </label>
<br/><br/><label>LC Class. No.: </label>HF5410  / .A67 PER