TY  - BOOK
AU  - Gabbott Mark (ed.) 
AU  - Hogg Gillian (ed.)
TI  - Contemporary Services Marketing Management: A Reader
SN  - 9780030990359
AV  - HF5415 CON 
PY  - 1997///
CY  - London
PB  - The Dryden Press
KW  - Marketing
N1  - Includes Index
ER  -