Contemporary Services Marketing Management:  A Reader/ 
edited by; Mark Gabbott & Gillian Hogg 
 - London  The Dryden Press  1997 
 - xiv. 537p.  ill.  24.5 cm x 16.5 cm 
<br/><br/> Includes Index 
<br/><br/><label>ISBN: </label>9780030990359 
<br/><br/><label>Subjects--Topical Terms: </label>
<br/><br/><label>LC Class. No.: </label>HF5415 CON