TY  - BOOK
AU  - Cateora Philip R.
AU  - Gilly Mary C.
AU  - Graham John L.
AU  - Money R. Bruce
TI  - International Marketing 
SN  - 9781259253065
AV  - HF1416  .C375 CAT
PY  - 2013///
CY  - New York
PB  - McGraw-Hill Education
KW  - Marketing
N1  - Includes Index
ER  -