Cateora Philip R. <br/><br/>
International Marketing  
Philip R. Cateora, Mary C. Gilly, John L. Graham & R. Bruce Money 
 - 17th Ed. 
 - New York  McGraw-Hill Education  2013 
 - xxxvi. 662p.  ill. col.  27.5 cm x 21.5 cm 
<br/><br/> Includes Index 
<br/><br/><label>ISBN: </label>9781259253065 
<br/><br/><label>Subjects--Topical Terms: </label>
<br/><br/><label>LC Class. No.: </label>HF1416   / .C375 CAT