Cateora Philip R. <br/><br/>
International Marketing  
Philip R. Cateora & John L. Graham 
 - 12th Ed. 
 - Boston  McGraw-Hill/Irwin  2005 
 - xxxiii. 697p.  ill. col.  28.5 cm x 22 cm 
<br/><br/> Includes Index 
<br/><br/><label>ISBN: </label>9780072941647 
<br/><br/><label>Subjects--Topical Terms: </label>
<br/><br/><label>LC Class. No.: </label>HF1416 CAT