TY  - BOOK
AU  - Breakenridge,Deirdre
AU  - DeLoughry,Thomas J.
TI  - The new PR toolkit: strategies for successful media relations 
SN  - 9780130090256
AV  - HD59  .B74 2003
U1  - 659.2 21
PY  - 2003///
CY  - Upper Saddle River, NJ
PB  - Financial Times Prentice Hall
KW  - Public relations
KW  - Mass media and business
ER  -