Breakenridge, Deirdre. <br/><br/>
The new PR toolkit :  strategies for successful media relations / 
Deirde Breakenridge, Thomas J. DeLoughry. 
 - Upper Saddle River, NJ :  Financial Times Prentice Hall,  c2003. 
 - xxv, 240 p. :  ill. ;  24 cm. 
 - Financial Times Prentice Hall books .
<br/><br/><label>ISBN: </label>9780130090256 0130090255 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations.<br/>Mass media and business.
<br/><br/><label>LC Class. No.: </label>HD59   / .B74 2003 
<br/><br/><label>Dewey Class. No.: </label>659.2