<?xml version="1.0" encoding="UTF-8"?>
<mods xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns="http://www.loc.gov/mods/v3" version="3.1" xsi:schemaLocation="http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-1.xsd">
  <titleInfo>
    <title>Public relations cases</title>
  </titleInfo>
  <name type="personal">
    <namePart>Hendrix, Jerry A.</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <typeOfResource>text</typeOfResource>
  <genre authority="marc">bibliography</genre>
  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">cau</placeTerm>
    </place>
    <place>
      <placeTerm type="text">Belmont, CA</placeTerm>
    </place>
    <publisher>Wadsworth/Thomson Learning</publisher>
    <dateIssued>c2001</dateIssued>
    <dateIssued encoding="marc">2001</dateIssued>
    <edition>5th ed.</edition>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
  </language>
  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>viii, 488 p. : ill. ; 24 cm.</extent>
  </physicalDescription>
  <note type="statement of responsibility">Jerry A. Hendrix.</note>
  <subject authority="lcsh">
    <topic>Public relations</topic>
    <geographic>United States</geographic>
    <topic>Case studies</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Publicity</topic>
    <topic>Case studies</topic>
  </subject>
  <classification authority="lcc">HM1221 .H46 2001</classification>
  <classification authority="ddc" edition="21">659.2</classification>
  <relatedItem type="series">
    <titleInfo>
      <title>Wadsworth series in mass communication and journalism</title>
    </titleInfo>
  </relatedItem>
  <identifier type="isbn">0534514324</identifier>
  <identifier type="uri">http://www.loc.gov/catdir/enhancements/fy1515/00036677-b.html</identifier>
  <identifier type="uri">http://www.loc.gov/catdir/enhancements/fy1515/00036677-d.html</identifier>
  <identifier type="uri">http://www.loc.gov/catdir/enhancements/fy1515/00036677-t.html</identifier>
  <location>
    <url displayLabel="Contributor biographical information">http://www.loc.gov/catdir/enhancements/fy1515/00036677-b.html</url>
  </location>
  <location>
    <url displayLabel="Publisher description">http://www.loc.gov/catdir/enhancements/fy1515/00036677-d.html</url>
  </location>
  <location>
    <url displayLabel="Table of contents only">http://www.loc.gov/catdir/enhancements/fy1515/00036677-t.html</url>
  </location>
  <recordInfo>
    <recordCreationDate encoding="marc">000321</recordCreationDate>
    <recordChangeDate encoding="iso8601">20241209161138.0</recordChangeDate>
    <recordIdentifier>11948428</recordIdentifier>
  </recordInfo>
</mods>
