The Marketing Strategy; planning and implementation
Material type:
TextPublication details: Boston McGraw-Hill 1996Edition: 2ndDescription: xiv, 392pISBN: - 7980256136926
- HF5415 .13 WAL
| Item type | Current library | Collection | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
Books
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Undergraduate Library (Christ Temple) General stacks | Non-fiction | HF5415.13 WAL (Browse shelf(Opens below)) | 1 | Available | ulct00002313 |
Browsing Undergraduate Library (Christ Temple) shelves,Shelving location: General stacks,Collection: Non-fiction Close shelf browser (Hides shelf browser)
| HF5415.13 PRA Strategic marketing management | HF 5415.13 RAJ MARKETING MANAGEMENT TEXT & CASES | HF5415.13 RHE The Rhetoric and reality of marketing; an international approach | HF5415.13 WAL The Marketing Strategy; planning and implementation | HF5415.13.W249 WAL Marketing Strategy: A decision focused approach/ | HF 5415.153 CRA New products management / | HF 5415.153 CRA New products management / |
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