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Essentials of marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.

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Material type: Text

TextSeries: Irwin series in marketingPublication details: Chicago : Irwin, c1997.Edition: 7th edDescription: xxvi, 613 p. : col. ill., map ; 26 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Barcode
Books	Undergraduate Library (Christ Temple) General stacks	Non-fiction	HF5415 MCC (Browse shelf(Opens below))	1	Available	ulct00002209

McCarthy's name appears first in previous ed.

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