Consumer behavior : concepts and applications / David L. Loudon, Albert J. Della Bitta.
Material type:
TextSeries: McGraw-Hill series in marketingPublication details: New York : McGraw-Hill, c1993.Edition: 4th edDescription: xxiii, 788 p. : ill. (some col.) ; 27 cmISBN: - 0070387672
- 9780070387676
- 658.8/34 20
- HF5415.32 .L677 1993
| Item type | Current library | Collection | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
Books
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Business Library (Miotso) General stacks | Non-fiction | HF5415.32 .L677 1993 (Browse shelf(Opens below)) | 1 | Available | BSSM00002172 |
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