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Integrated branding : becoming brand-driven through company-wide action / F. Joseph LePla & Lynn M. Parker.

By: Contributor(s): Material type: TextTextPublication details: London ; Milford, CT : Kogan Page, 2002.Edition: Rev. edDescription: xiv, 299 p. : ill. ; 24 cmISBN:
  • 0749437200
Subject(s): DDC classification:
  • 658.8/27 21
LOC classification:
  • HD69.B7 L47 2002
Online resources:
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Holdings
Item type Current library Collection Call number Copy number Status Barcode
Books Books Undergraduate Library (Christ Temple) General stacks Non-fiction HD69.B7 LEP (Browse shelf(Opens below)) 1 Available ulct00001736

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