Essentials of marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.
Material type:
TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston, Mass. : McGraw-Hill/Irwin, c2006.Edition: 10th edDescription: xl, 638 p. : col. ill. ; 28 cm. + 1 CD-ROM (4 3/4 in.)ISBN: - 0072935898 (alk. paper)
- 9780072935899
- 658.8 22
- HF5415 .M378 2006
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Graduate Library (Christ Temple) General stacks | HF5415PER (Browse shelf(Opens below)) | 2 | Available | gsct00001994 |
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| HF5415 .M378 2000 Essentials of marketing : a global managerial approach / | HF5415 .M378 2000 Essentials of marketing : a global managerial approach / | HF5415 .M378 2006 Essentials of marketing : a global-managerial approach / | HF5415 .M378 2006 Essentials of marketing : a global-managerial approach / | HF5415 .M67 2008 Problems in marketing : applying key concepts and techniques / | HF5415 .M67 2008 Problems in marketing : applying key concepts and techniques / | HF5415 .M67 2008 Problems in marketing : applying key concepts and techniques / |
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