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The Practice of advertising / edited by Normam A. Hart.

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Material type: Text

TextPublication details: London : Butterworth-Heinemann, 1995.Edition: 4th edDescription: xxii, 287 p. : ill. ; 24 cmISBN:

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Item type	Current library	Collection	Call number	Copy number	Status	Barcode
Books	Undergraduate Library (Christ Temple) General stacks	Non-fiction	HF5823 PRA (Browse shelf(Opens below))	1	Available	ulct00001250

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Previous	HF 5823 KEN Marketing in small business	HF5823 MAT Advertising management; text and cases	HF5823.MB MUE International advertising : communicating across cultures /	HF5823 PRA The Practice of advertising /	HF5823 SCH Strategic advertising campaigns /	HF5823 SHI Advertising, promotion, and supplemental aspects of integrated marketing communications /	HG230.3 BRU Money and the issues; issues in monetary analysis	Next

"Published on behalf of the Chartered Institute of Marketing.

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