MARKETING COMMUNICATIONS (Record no. 8648)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00439nam a2200181 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260202115027.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | CU34 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0749436697 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.123SML |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | PR SMITH |
| 245 ## - TITLE STATEMENT | |
| Title | MARKETING COMMUNICATIONS |
| Remainder of title | AN INTEGRATED APPROACH |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3RD |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | LONDON |
| Name of publisher, distributor, etc. | KOGAN PAGE |
| Date of publication, distribution, etc. | 1998 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | XIII,639pg,,ILLUS.,TABLES |
| 500 ## - GENERAL NOTE | |
| General note | APPENDIX,INDEX |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | JONATHAN TAYLOR |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Suppress in OPAC | No |
| 999 ## - | |
| -- | 8648 |
| -- | 8648 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Graduate Library (Christ Temple) | Graduate Library (Christ Temple) | General stacks | 02/02/2026 | HF5415.123SMI | gsct00002150 | 02/02/2026 | 1 | 02/02/2026 | Books | |||||
| Library of Congress Classification | Graduate Library (Christ Temple) | Graduate Library (Christ Temple) | General stacks | 02/02/2026 | HF5415.123SMI | gsct00002151 | 02/02/2026 | 2 | 02/02/2026 | Books | |||||
| Library of Congress Classification | Graduate Library (Christ Temple) | Graduate Library (Christ Temple) | General stacks | 02/02/2026 | HF5415.123SMI | gsct00002152 | 02/02/2026 | 3 | 02/02/2026 | Books |