Understanding consumers: (Record no. 8641)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00368nam a2200133 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260127113044.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | cuc123 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780070474093 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.32 PAR |
| Item number | 1 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | PARAMESWARAN M.G |
| 245 ## - TITLE STATEMENT | |
| Title | Understanding consumers: |
| Remainder of title | building powerful brands using consumer research |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New DELHI |
| Name of publisher, distributor, etc. | TATA-Mc GRAW -Hill |
| Date of publication, distribution, etc. | 2003 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Suppress in OPAC | No |
| 999 ## - | |
| -- | 8641 |
| -- | 8641 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | Graduate Library (Christ Temple) | Graduate Library (Christ Temple) | General stacks | 01/27/2026 | HF 5415.32 PAR | GSCT00002127 | 01/27/2026 | 1 | 01/27/2026 | Books | EAQ | |||||
| Library of Congress Classification | Non-fiction | Graduate Library (Christ Temple) | Graduate Library (Christ Temple) | General stacks | 01/27/2026 | HF 5415.32 PAR | GSCT00002128 | 01/27/2026 | 2 | 01/27/2026 | Books | EAQ | |||||
| Library of Congress Classification | Non-fiction | Graduate Library (Christ Temple) | Graduate Library (Christ Temple) | General stacks | 01/27/2026 | HF 5415.32 PAR | GSCT00002129 | 01/27/2026 | 3 | 01/27/2026 | Books | EAQ | |||||
| Library of Congress Classification | Non-fiction | Graduate Library (Christ Temple) | Graduate Library (Christ Temple) | General stacks | 01/27/2026 | HF 5415.32 PAR | GSCT00002130 | 01/27/2026 | 4 | 01/27/2026 | Books | EAQ | |||||
| Library of Congress Classification | Non-fiction | Graduate Library (Christ Temple) | Graduate Library (Christ Temple) | General stacks | 01/27/2026 | HF 5415.32 PAR | GSCT00002131 | 01/27/2026 | 5 | 01/27/2026 | Books | EAQ | |||||
| Library of Congress Classification | Non-fiction | Graduate Library (Christ Temple) | Graduate Library (Christ Temple) | General stacks | 01/27/2026 | HF 5415.32 PAR | GSCT00002132 | 01/27/2026 | 1 | 01/27/2026 | Books | EAQ | |||||
| Library of Congress Classification | Non-fiction | Graduate Library (Christ Temple) | Graduate Library (Christ Temple) | General stacks | 01/27/2026 | HF 5415.32 PAR | GSCT00002133 | 01/27/2026 | 2 | 01/27/2026 | Books | EAQ | |||||
| Library of Congress Classification | Non-fiction | Graduate Library (Christ Temple) | Graduate Library (Christ Temple) | General stacks | 01/27/2026 | HF 5415.32 PAR | GSCT00002134 | 01/27/2026 | 3 | 01/27/2026 | Books | EAQ | |||||
| Library of Congress Classification | Non-fiction | Graduate Library (Christ Temple) | Graduate Library (Christ Temple) | General stacks | 01/27/2026 | HF 5415.32 PAR | GSCT00002135 | 01/27/2026 | 4 | 01/27/2026 | Books | EAQ | |||||
| Library of Congress Classification | Non-fiction | Graduate Library (Christ Temple) | Graduate Library (Christ Temple) | General stacks | 01/27/2026 | HF 5415.32 PAR | GSCT00002136 | 01/27/2026 | 5 | 01/27/2026 | Books | EAQ |