Strategic marketing communication; (Record no. 5700)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00485nam a22001697a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250508123652.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250508b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780749420130 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| Item number | .123 SMI |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Smith, Paul |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic marketing communication; |
| Remainder of title | New ways to build and integrate communications |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London |
| Name of publisher, distributor, etc. | Kogan Page |
| Date of publication, distribution, etc. | c1997 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiv, 290p; |
| Other physical details | ill.; |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Berry Chris |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Pulford Alan |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Suppress in OPAC | No |
| 999 ## - | |
| -- | 5700 |
| -- | 5700 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | Undergraduate Library (Christ Temple) | Undergraduate Library (Christ Temple) | General stacks | 05/08/2025 | HF5415,123 FRA | ulct00002289 | 05/08/2025 | 1 | 05/08/2025 | Books |