Brand leadership / (Record no. 4765)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00979cam a22002414a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 11867853 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250313141545.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 991214s2000 nyua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0684839245 |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD69.B7 |
| Item number | A215 2000 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8/27 |
| Edition information | 21 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Aaker, David A. |
| 245 10 - TITLE STATEMENT | |
| Title | Brand leadership / |
| Statement of responsibility, etc. | David A. Aaker, Erich Joachimsthaler. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York : |
| Name of publisher, distributor, etc. | Free Press, |
| Date of publication, distribution, etc. | 2000. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii, 351 p. : |
| Other physical details | ill. ; |
| Dimensions | 25 cm. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Brand name products |
| Geographic subdivision | United States |
| General subdivision | Management. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Joachimsthaler, Erich, |
| Dates associated with a name | 1956- |
| 856 42 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Contributor biographical information |
| Uniform Resource Identifier | <a href="http://www.loc.gov/catdir/bios/simon051/99089668.html">http://www.loc.gov/catdir/bios/simon051/99089668.html</a> |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Sample text |
| Uniform Resource Identifier | <a href="http://www.loc.gov/catdir/samples/simon031/99089668.html">http://www.loc.gov/catdir/samples/simon031/99089668.html</a> |
| 856 42 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Publisher description |
| Uniform Resource Identifier | <a href="http://www.loc.gov/catdir/description/simon033/99089668.html">http://www.loc.gov/catdir/description/simon033/99089668.html</a> |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Table of contents only |
| Uniform Resource Identifier | <a href="http://www.loc.gov/catdir/enhancements/fy0631/99089668-t.html">http://www.loc.gov/catdir/enhancements/fy0631/99089668-t.html</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Suppress in OPAC | No |
| 999 ## - | |
| -- | 4765 |
| -- | 4765 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | Undergraduate Library (Christ Temple) | Undergraduate Library (Christ Temple) | General stacks | 03/13/2025 | HD 69 | .B7 | 03/13/2025 | 1 | 03/13/2025 | Books |