Marketing Management: (Record no. 4440)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00551nam a22001817a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250228170622.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250228b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781557866943 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.13 CZI |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Czinkota Michael R. |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Management: |
| Remainder of title | Text & Cases/ |
| Statement of responsibility, etc. | Michael R. Czinkota, Masaaki Kotabe & David Mercer |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Oxford |
| Name of publisher, distributor, etc. | Blackwell Publishers Ltd. |
| Date of publication, distribution, etc. | 1997 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxii. 675p. |
| Other physical details | ill. col. |
| Dimensions | 24 cm |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Source of heading or term | Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kotabe Masaaki |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Mercer David |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Suppress in OPAC | No |
| 999 ## - | |
| -- | 4440 |
| -- | 4440 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | Business Library (Miotso) | Business Library (Miotso) | General stacks | 02/28/2025 | HF5415.13 CZI | BSSM00001125 | 02/28/2025 | 1 | 02/28/2025 | Books | ||||||
| Library of Congress Classification | Non-fiction | Graduate Library (Christ Temple) | Graduate Library (Christ Temple) | General stacks | 01/26/2026 | HF 5415.CZI | GSCT00002087 | 01/26/2026 | 1 | 01/26/2026 | Books | EAQ | |||||
| Library of Congress Classification | Non-fiction | Graduate Library (Christ Temple) | Graduate Library (Christ Temple) | General stacks | 01/26/2026 | HF 5415.CZI | GSCT00002088 | 01/26/2026 | 2 | 01/26/2026 | Books | EAQ | |||||
| Library of Congress Classification | Non-fiction | Graduate Library (Christ Temple) | Graduate Library (Christ Temple) | General stacks | 01/26/2026 | HF 5415.CZI | GSCT00002089 | 01/26/2026 | 3 | 01/26/2026 | Books | EAQ |