Contemporary advertising and integrated marketing communications (Record no. 3921)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00590nam a22001937a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250218083602.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250218b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780071220606 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5821 |
| Item number | .1B62 ARE |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Arens, F. William |
| 245 ## - TITLE STATEMENT | |
| Title | Contemporary advertising and integrated marketing communications |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 13th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York |
| Name of publisher, distributor, etc. | McGraw-Hill |
| Date of publication, distribution, etc. | c2011 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xl, 774p; |
| Other physical details | ill.; |
| 500 ## - GENERAL NOTE | |
| General note | includes name index, subject index, company index |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Weigold, F. Michael |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Arens, Christian |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Suppress in OPAC | No |
| 999 ## - | |
| -- | 3921 |
| -- | 3921 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | Business Library (Miotso) | Business Library (Miotso) | General stacks | 03/08/2025 | HF5821.B62 ARE | BSSM00001246 | 03/08/2025 | 3 | 03/08/2025 | Books | ||||||
| Library of Congress Classification | Graduate Library (Christ Temple) | Graduate Library (Christ Temple) | General stacks | 03/05/2026 | HF 5804 ARE | gsct00003015 | 03/05/2026 | 03/05/2026 | Books | ||||||||
| Library of Congress Classification | Graduate Library (Christ Temple) | Graduate Library (Christ Temple) | General stacks | 03/05/2026 | HF 5804 ARE | gsct00003016 | 03/05/2026 | 03/05/2026 | Books | ||||||||
| Library of Congress Classification | Graduate Library (Christ Temple) | Graduate Library (Christ Temple) | General stacks | 03/05/2026 | HF 5804 ARE | gsct00003017 | 03/05/2026 | 03/05/2026 | Books | ||||||||
| Library of Congress Classification | Graduate Library (Christ Temple) | Graduate Library (Christ Temple) | General stacks | 03/05/2026 | HF 5804 ARE | gsct00003018 | 03/05/2026 | 03/05/2026 | Books | ||||||||
| Library of Congress Classification | Graduate Library (Christ Temple) | Graduate Library (Christ Temple) | General stacks | 03/05/2026 | HF 5804 ARE | gsct00003019 | 03/05/2026 | 03/05/2026 | Books | ||||||||
| Library of Congress Classification | Graduate Library (Christ Temple) | Graduate Library (Christ Temple) | General stacks | 03/05/2026 | HF 5804 ARE | gsct00003020 | 03/05/2026 | 03/05/2026 | Books | ||||||||
| Library of Congress Classification | Graduate Library (Christ Temple) | Graduate Library (Christ Temple) | General stacks | 03/05/2026 | HF 5804 ARE | gsct00003021 | 03/05/2026 | 03/05/2026 | Books | ||||||||
| Library of Congress Classification | Graduate Library (Christ Temple) | Graduate Library (Christ Temple) | General stacks | 03/05/2026 | HF 5804 ARE | gsct00003022 | 03/05/2026 | 03/05/2026 | Books | ||||||||
| Library of Congress Classification | Non-fiction | Undergraduate Library (Christ Temple) | Undergraduate Library (Christ Temple) | General stacks | 02/18/2025 | HF5821.B62 ARE | ulct00001253 | 02/18/2025 | 1 | 02/18/2025 | Books | ||||||
| Library of Congress Classification | Non-fiction | Undergraduate Library (Christ Temple) | Undergraduate Library (Christ Temple) | General stacks | 02/18/2025 | HF5821.B62 ARE | ulct00001257 | 02/18/2025 | 1 | 02/18/2025 | Books | ||||||
| Library of Congress Classification | Undergraduate Library (Christ Temple) | Undergraduate Library (Christ Temple) | 02/23/2026 | HF 5821.B62 ARE | GSCT00002853 | 02/23/2026 | 1 | 02/23/2026 | Books | EAQ |