Advertising and promotion; (Record no. 3913)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00506nam a22001697a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250217134500.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250217b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780071314404 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5823 |
| Item number | .B387 BEL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Belch, A. Michael |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising and promotion; |
| Remainder of title | an integrated marketing communications perspective |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York |
| Name of publisher, distributor, etc. | McGraw-Hill |
| Date of publication, distribution, etc. | c2012 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxv,769p; |
| Other physical details | ill.; |
| 500 ## - GENERAL NOTE | |
| General note | includes subject index |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Belch, E. George |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Suppress in OPAC | No |
| 999 ## - | |
| -- | 3913 |
| -- | 3913 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | Business Library (Miotso) | Business Library (Miotso) | General stacks | 03/08/2025 | HF5823.B387 | BSSM00001260 | 03/08/2025 | 3 | 03/08/2025 | Books | |||||
| Library of Congress Classification | Non-fiction | Business Library (Miotso) | Business Library (Miotso) | General stacks | 03/08/2025 | HF5823.B387 | BSSM00001261 | 03/08/2025 | 4 | 03/08/2025 | Books | |||||
| Library of Congress Classification | Non-fiction | Business Library (Miotso) | Business Library (Miotso) | General stacks | 03/08/2025 | HF5823.B387 | BSSM00001262 | 03/08/2025 | 5 | 03/08/2025 | Books | |||||
| Library of Congress Classification | Graduate Library (Christ Temple) | Graduate Library (Christ Temple) | General stacks | 03/09/2026 | HF 5823.B387 BEL | gsct00003061 | 03/09/2026 | 03/09/2026 | Books | |||||||
| Library of Congress Classification | Graduate Library (Christ Temple) | Graduate Library (Christ Temple) | General stacks | 03/09/2026 | HF 5823.B387 BEL | gsct00003062 | 03/09/2026 | 03/09/2026 | Books | |||||||
| Library of Congress Classification | Graduate Library (Christ Temple) | Graduate Library (Christ Temple) | General stacks | 03/09/2026 | HF 5823.B387 BEL | gsct00003063 | 03/09/2026 | 03/09/2026 | Books | |||||||
| Library of Congress Classification | Graduate Library (Christ Temple) | Graduate Library (Christ Temple) | General stacks | 03/09/2026 | HF 5823.B387 BEL | gsct00003064 | 03/09/2026 | 03/09/2026 | Books | |||||||
| Library of Congress Classification | Non-fiction | Undergraduate Library (Christ Temple) | Undergraduate Library (Christ Temple) | General stacks | 02/17/2025 | HG5823.B387 BEL | ulct00001248 | 02/17/2025 | 1 | 02/17/2025 | Books | |||||
| Library of Congress Classification | Non-fiction | Undergraduate Library (Christ Temple) | Undergraduate Library (Christ Temple) | General stacks | 02/18/2025 | HF5823.B387 | ulct00001260 | 02/18/2025 | 1 | 02/18/2025 | Books |