International Marketing Strategy: (Record no. 2501)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00649nam a22002057a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250110121515.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250110b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781473723702 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF1416 |
| Item number | .I79 ISO |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Doole Isobel |
| 245 ## - TITLE STATEMENT | |
| Title | International Marketing Strategy: |
| Remainder of title | Analysis, Development and Implementation/ |
| Statement of responsibility, etc. | Isobel Doole, Robin Lowe & Alexandra Kenyon |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th Ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Australia |
| Name of publisher, distributor, etc. | Cengage Learning |
| Date of publication, distribution, etc. | 2016 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxvi. 465p. |
| Other physical details | ill. col. |
| Dimensions | 26 cm x 19.5 cm |
| 500 ## - GENERAL NOTE | |
| General note | Includes Index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Source of heading or term | Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Lowe Robin |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kenyon Alexandra |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Edition | 7th Ed. |
| Suppress in OPAC | No |
| 999 ## - | |
| -- | 2501 |
| -- | 2501 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | Business Library (Miotso) | Business Library (Miotso) | General stacks | 01/10/2025 | HF1416 .I79 ISO | BSSM00000399 | 01/10/2025 | 1 | 01/10/2025 | Books | |||||
| Library of Congress Classification | Non-fiction | Business Library (Miotso) | Business Library (Miotso) | General stacks | 01/10/2025 | HF1416 .I79 ISO | BSSM00000400 | 01/10/2025 | 2 | 01/10/2025 | Books | |||||
| Library of Congress Classification | Graduate Library (Christ Temple) | Graduate Library (Christ Temple) | General stacks | 12/04/2025 | HF 1416.179 ISO | gsct00001867 | 12/04/2025 | 12/04/2025 | Books | |||||||
| Library of Congress Classification | Non-fiction | Graduate Library (Christ Temple) | Graduate Library (Christ Temple) | General stacks | 12/04/2025 | HF 1416.179 ISO | 9781473723702 | 12/04/2025 | 12/04/2025 | Books | ||||||
| Library of Congress Classification | Non-fiction | Graduate Library (Christ Temple) | Graduate Library (Christ Temple) | General stacks | 12/04/2025 | HF 1416.179 ISO | 9781473723703 | 12/04/2025 | 12/04/2025 | Books |