Media and communication research methods : an introduction to qualitative and quantitative approaches /
Berger, Arthur Asa, 1933-
Media and communication research methods : an introduction to qualitative and quantitative approaches / Arthur Asa Berger. - Thousand Oaks, Calif. : Sage Publications, 2000. - xix, 295 p. : ill. ; 24 cm.
0761918523 0761918531 9780761918523 9780761918530
Mass media--Research--Methodology.
Communication--Research--Methodology.
P91.3 / .B385 2000
302.23/07/2
Media and communication research methods : an introduction to qualitative and quantitative approaches / Arthur Asa Berger. - Thousand Oaks, Calif. : Sage Publications, 2000. - xix, 295 p. : ill. ; 24 cm.
0761918523 0761918531 9780761918523 9780761918530
Mass media--Research--Methodology.
Communication--Research--Methodology.
P91.3 / .B385 2000
302.23/07/2