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International advertising : communicating across cultures /

Mueller, Barbara, 1958-

International advertising : communicating across cultures / Barbara Mueller. - Belmont : Wadsworth Pub. Co., c1996. - xi, 340 p. : ill., map ; 24 cm.

Includes bibliographical references and index.

ISBN: 0534192785 (acidfree recycled paper)

LCCN: 95017905

Subjects--Topical Terms:
Advertising.
Export marketing.
Intercultural communication.
Advertising media planning.

LC Class. No.: HF5823 / .M83 1996

Dewey Class. No.: 659.1

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