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Marketing research : a practical approach for the new Millennium /

Hair, Joseph F.

Marketing research : a practical approach for the new Millennium / Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau. - Boston : Irwin/McGraw-Hill, c2000. - xxii, 682 p. : col. ill. ; 26 cm. - Irwin/McGraw-Hill series in marketing .

Includes index.

ISBN: 0256195552 9780256195552

Subjects--Topical Terms:
Marketing research.

LC Class. No.: HF5415.2 / .H258 2000

Dewey Class. No.: 658.8/3

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