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Global marketing : a decision-oriented approach /

Hollensen, Svend.

Global marketing : a decision-oriented approach / Svend Hollensen. - 3rd ed. - Harlow, England : Financial Times ; Prentice Hall, 2004. - xxxix, 717 p. : col. ill. ; 27 cm.

Includes bibliographical references and index.

ISBN: 0273678396

LCCN: 2003063526

Subjects--Topical Terms:
Export marketing.

LC Class. No.: HF1416 / .H65 2004

Dewey Class. No.: 658.8/4

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