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Professional services : text and cases /

DeLong, Thomas.

Professional services : text and cases / Thomas DeLong, Ashish Nanda. - Boston, Mass. : McGraw-Hill/Irwin, c2003. - xxxii, 538 p. : ill. ; 24 cm.

ISBN: 0072559209 9780072559200

Subjects--Topical Terms:
Professions--Marketing.
Consultants--Marketing.
Service industries--Management.

LC Class. No.: HD8038.A1 / D45 2003

Dewey Class. No.: 658

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