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Integrated branding : becoming brand-driven through company-wide action /

LePla, F. Joseph, 1955-

Integrated branding : becoming brand-driven through company-wide action / F. Joseph LePla & Lynn M. Parker. - Rev. ed. - London ; Milford, CT : Kogan Page, 2002. - xiv, 299 p. : ill. ; 24 cm.

Includes bibliographical references (p. [285]-287) and index.

ISBN: 0749437200

LCCN: 2003265399

Subjects--Topical Terms:
Branding (Marketing)

LC Class. No.: HD69.B7 / L47 2002

Dewey Class. No.: 658.8/27

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