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How to market to women : understanding and reaching today's most powerful consumer group /

Nelson, Carol, 1953-

How to market to women : understanding and reaching today's most powerful consumer group / Carol Nelson ; guest foreword by Frances Lear. - Detroit : Visible Ink, c1994. - xvi, 310 p. : ill. ; 24 cm.

Includes index.

ISBN: 0810394847

Subjects--Topical Terms:
Women consumers.
Marketing.
Women consumers--United States.
Marketing--United States.
Women in advertising--United States.

LC Class. No.: HC110.C6 / N45 1994

Dewey Class. No.: 658.8/348

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