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Consumer behavior /

Schiffman, Leon G.

Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk. - 9th ed. - Upper Saddle River, N.J. : Pearson Prentice Hall, c2007. - xix, 561, C-38, G-11, I-22 p. : col. ill. ; 27 cm.

ISBN: 0131869604 (alk. paper)

Subjects--Topical Terms:
Consumer behavior.
Motivation research (Marketing)

LC Class. No.: HF5415.32 / .S35 2007

Dewey Class. No.: 658.8/342

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