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Marketing management : a relationship approach /

Hollensen, Svend.

Marketing management : a relationship approach / Svend Hollensen. - Harlow, England ; New York : Financial Times/Prentice Hall, 2003. - xxvi, 787 p. : ill. ; 25 cm.

ISBN: 0273643789 (pbk.)

Subjects--Topical Terms:
Relationship marketing.
Marketing--Management.
Relationship marketing--Case studies.

LC Class. No.: HF5415.55 / .H65 2003

Dewey Class. No.: 658.8

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