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THE MARKETING AUDIT TRANSLATING MARKETING THEORY INTO PRACTICE

McDONALD, MALCOM & LEPPARD, JOHN

THE MARKETING AUDIT TRANSLATING MARKETING THEORY INTO PRACTICE MALCOM McDONALD & JOHN LEPPARD - OXFORD BUTTERWORTH-HEINEMANN c1991 - vii; 266p;. ill;

ISBN: 9780750617062

LC Class. No.: HF 5415 / .16 MCD

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