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Business marketing management /

Bingham, Frank G.

Business marketing management / Frank G. Bingham, Jr. - Lincolnwood, Ill., USA : NTC Business Books, c1998. - xxiii, 632 p. : ill. ; 24 cm.

ISBN: 0844229644 (casebound)

Subjects--Topical Terms:
Industrial marketing--Management.
Industrial procurement--Management.
Industrial marketing--Case studies.--United States

LC Class. No.: HF5415.1263 / .B56 1998

Dewey Class. No.: 658.8

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