The business and marketing environment /
Palmer, Adrian.
The business and marketing environment / Adrian Palmer and Bob Hartley. - 2nd ed. - London ; New York : McGraw-Hill, c1996. - xiii, 340 p. : ill. ; 25 cm.
0077092627 (pbk : alk. paper)
Marketing.
Export marketing.
Organizational effectiveness.
Marketing research.
HF5415 / .P234 1996
658.8
The business and marketing environment / Adrian Palmer and Bob Hartley. - 2nd ed. - London ; New York : McGraw-Hill, c1996. - xiii, 340 p. : ill. ; 25 cm.
0077092627 (pbk : alk. paper)
Marketing.
Export marketing.
Organizational effectiveness.
Marketing research.
HF5415 / .P234 1996
658.8