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Strategic corporate communication /

Argenti, Paul A.

Strategic corporate communication / Paul A. Argenti. - New Delhi : Tata McGraw-Hill Pub. Co., c2007. - xx, 274 p. : ill. ; 24 cm.

ISBN: 9780070618169 007061816X

Subjects--Topical Terms:
Communication in management--India.
Communication in marketing--India.
Communication in management--United States.
Communication in marketing--United States.

LC Class. No.: HD30.3 / .A735 2007

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