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Consumer Behavior: Building Marketing Strategy/

Hawkins Del L.

Consumer Behavior: Building Marketing Strategy/ Del L. Hawkins, Roger J. Best, Kenneth A. Coney - 9th Ed. - Boston McGraw-Hill/Irwin 2004 - xxvi. 790p. ill. (some col.) 28 cm

ISBN: 9780072865493

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LC Class. No.: HF5415.33 / .U6H38 HAW

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