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A preface to marketing management /

Peter, J. Paul.

A preface to marketing management / J. Paul Peter, James H. Donnelly, Jr. - 11th ed. - Boston : McGraw-Hill Irwin, c2008. - xiv, 252 p. : ill. (some col.) ; 26 cm.

ISBN: 9780073380964 (alk. paper) 0073380962 (alk. paper)

Subjects--Topical Terms:
Marketing--Management.

LC Class. No.: HF5415.13 / .P388 2008

Dewey Class. No.: 658.8

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