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International marketing relationships /

Bridgewater, Susan.

International marketing relationships / Sue Bridgewater and Colin Egan. - Houndmills, Basingstoke, Hampshire ; New York : Palgrave, 2002. - xxii, 288 p. : ill. ; 25 cm. - Profitable marketing relationships series .

ISBN: 0333733770 (hrdbk.) 0333733789 (pbk.)

Subjects--Topical Terms:
Export marketing.
Relationship marketing.
Brand name products.
Business networks.
Strategic alliances (Business)

LC Class. No.: HF1416 / .B75 2002

Dewey Class. No.: 658.8/48

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