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Brand management : a theoretical and practical approach /

Riezebos, H. J., 1960-

Brand management : a theoretical and practical approach / Rik Riezebos with Bas Kist and Gert Kootstra. - Harlow : Financial Times Prentice Hall, 2003. - xvi, 331 p. : ill. ; 25 cm.

ISBN: 0273655051

Subjects--Topical Terms:
Product management.

LC Class. No.: HF5415.15 / .R54 2003

Dewey Class. No.: 658.827

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