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Added Value : the alchemy of brand-led growth /

Sherrington, Mark.

Added Value : the alchemy of brand-led growth / Mark Sherrington. - Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2003. - xvi, 208 p. : ill. ; 25 cm.

ISBN: 1403903875 9781403903877

Subjects--Topical Terms:
Brand name products.
Brand name products--Marketing.
Value added.
Corporations--Growth.

LC Class. No.: HD69.B7 / S45 2003

Dewey Class. No.: 658.8/27

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