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Brand management /

Riezebos, H. J., 1960-

Brand management / Rik Riezebos. - Harlow : Financial Times Prentice Hall, 2002. - xvi, 331 p. : ill. ; 25 cm.

ISBN: 0273655051

Subjects--Topical Terms:
Product management.

Dewey Class. No.: 658.827

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